General Marketing

How To Write A Marketing Plan

How To Write A Marketing Plan

You need a marketing plan. It’s an essential part of your job as Director of Marketing for your business. Your marketing plan is a roadmap that will help you reach your goals. Just as you wouldn’t plan a road trip to Provo, Utah, without consulting GPS, Google Maps,...

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How To Do A Mid-Year Review For Your Business

How To Do A Mid-Year Review For Your Business

As the summer months roll in, it’s the perfect time to do a Mid-Year Review of your business. If you are like many entrepreneurs, you had big dreams when the new year began. You may have written a marketing plan, set financial goals, and determined what new products...

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Getting and Using Powerful Customer Testimonials

Getting and Using Powerful Customer Testimonials

Testimonials are valuable social proof. They explain the results of working with you from your client’s perspective. And, if you use testimonials correctly, they can do the marketing work for you. You don’t want any old testimonial. You want ones that tell the story...

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How To Be Productive While Everyone Is Home

How To Be Productive While Everyone Is Home

Are you challenged with staying productive while everyone is home? If you are like me, you used to be the only one in the house during the day. Now with self-isolation, in the age of the Coronavirus, everyone is home – and the dynamic has changed. Let’s face it: It...

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Do This Instead of Bartering

Do This Instead of Bartering

Most entrepreneurs I have met, including me, have done bartering at some point in their business. Bartering is when you exchange your products/services with another entrepreneur without using money. For example, a health coach may barter an hour of coaching with a...

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