You need a marketing plan. It’s an essential part of your job as Director of Marketing for your business. Your marketing plan is a roadmap that will help you reach your goals. Just as you wouldn’t plan a road trip to Provo, Utah, without consulting GPS, Google Maps,...
General Marketing
The 3 Biggest Marketing Problems To Fix Now, Part 3: Not Speaking To Your Ideal Client’s Pain Points
We are in the last part of a third-part series where Jill Celeste, founder of Celestial University, teaches you how to fix your three biggest marketing problems. To refresh your memory, here’s what Jill has discussed so far: Problem #1: Not knowing who is your ideal...
The 3 Biggest Marketing Problems To Fix Now, Part 2: Not Marketing Where Your Ideal Client Hangs Out
We are in the middle of a three-part series where Jill Celeste, founder of Celestial University, will teach you how to correct your three biggest marketing problems. Last week, in part 1, Jill taught us how to fix our first big problem: Not knowing your ideal client....
The 3 Biggest Marketing Problems To Fix Now, Part 1: Not Knowing Your Ideal Client
Over the next three weeks, Jill Celeste, founder of Celestial University, will teach you how to fix the three biggest marketing problems most entrepreneurs face. If you can fix these three marketing problems, your marketing will improve dramatically. Even though these...
How To Do A Mid-Year Review For Your Business
As the summer months roll in, it’s the perfect time to do a Mid-Year Review of your business. If you are like many entrepreneurs, you had big dreams when the new year began. You may have written a marketing plan, set financial goals, and determined what new products...
Getting and Using Powerful Customer Testimonials
Testimonials are valuable social proof. They explain the results of working with you from your client’s perspective. And, if you use testimonials correctly, they can do the marketing work for you. You don’t want any old testimonial. You want ones that tell the story...
How To Be Productive While Everyone Is Home
Are you challenged with staying productive while everyone is home? If you are like me, you used to be the only one in the house during the day. Now with self-isolation, in the age of the Coronavirus, everyone is home – and the dynamic has changed. Let’s face it: It...
Do This Instead of Bartering
Most entrepreneurs I have met, including me, have done bartering at some point in their business. Bartering is when you exchange your products/services with another entrepreneur without using money. For example, a health coach may barter an hour of coaching with a...

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