Do you have trouble determining why your marketing is not working? You are networking, writing emails, managing a Facebook group, posting to Instagram, doing coffee dates…and none of it seems to be working. When it comes time to get a client, you hear crickets....
General Marketing
Increasing Your Visibility As An Introvert
Many women entrepreneurs believe to be visible, you must be an extrovert. However, that’s not the case. In fact, increased visibility and being an introvert do mix! I know this for a fact because I’m a low-energy introvert, and I am very visible in my marketing. In...
Marketing When The World Feels Chaotic
As I write this blog post, Russia has invaded Ukraine, we are still in the throes of a pandemic, and state and national politics are a hot mess. You may be asking yourself: Should I be marketing when the world is so chaotic? Does my business even matter right now? Can...
Attracting Clients During Inflation
In most countries around the world, prices are up, wages are down, and citizens are tightening their belts. Inflation can make things harder for small business owners, but please don’t let it discourage you. You can still attract clients during inflation. Furthermore,...
How To Set Marketing Goals
If you are unsure about how to set marketing goals, this is the blog post for you. Sometimes, setting marketing goals can seem so hard. It feels like you are pulling numbers out of thin air! I have a three-tier approach that should help make it easier to come up with...
45 Ways To Increase Your Visibility
In my last blog post, I outlined the two-part marketing strategy that you'll need to implement to attract more clients this year. One part of this strategy was to increase your visibility. If you're not sure how to do this, this is the blog post for you! I'm going to...
How To Get More Clients in 2022
It’s 2022, and I have a question for you: Would you like more clients this year? If you answered yes, this is the blog post for you. I have broken down the two-part marketing strategy you need to implement this year. Follow this exact strategy, and you will get...
How To Write A Marketing Plan
You need a marketing plan. It’s an essential part of your job as Director of Marketing for your business. Your marketing plan is a roadmap that will help you reach your goals. Just as you wouldn’t plan a road trip to Provo, Utah, without consulting GPS, Google Maps,...
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