The hardest mindset shift I’ve had to make as an entrepreneurs is this one: Detach from the outcome.
The control freak in me likes to control everything, including the outcomes of my marketing efforts.
But, I don’t really have control, do I?
You see, trying to control something I don’t have control over was killing my mindset. I would set these goals, and then be crushed when I didn’t make the goal.
So crushed, in fact, that I thought seriously about quitting my business.
I don’t want you to go down this rabbit hole, which is why I wrote this blog post about how to detach from the outcome.
Truth bomb: If you can master this concept, it will change your business. Let’s get started.
Detach from the outcome
What does it mean to “detach from the outcome”?
Here’s how Richard Carlson in his book, Don’t Worry, Make Money*, defines it:
“I’ll do everything possible, I’ll put the odds in my favor. I’ll work hard and concentrate. I’ll do my best to succeed. But, if I don’t, that’s okay, too.” (page 11)
Detachment, in other words, means you’re okay with whatever the outcome is. It’s the ultimate surrender to The Universe.
*Amazon affiliate link
What happens when you’re attached to an outcome
When you are attached to an outcome, you are allowing fear to enter the picture. You begin to ask yourself questions, such as:
- What if no one signs up for my program?
- What if I spend money on this advertising and it doesn’t work?
- What if people hate what I say?
- What if I never make money from my business?
The “what ifs” begin to spiral out of control, putting immense pressure on you. You are putting too much emphasis on a definition of success that you have no control over.
When you detach, you have fun. You can play. The pressure is off, and you feel so much more confident about what you’re implementing. You leave the result to The Universe and focus on enjoying the process of marketing. As a result, you stay out of your own way.
Additionally, when you detach from the outcome, you always succeed because you focus on the lessons from any “failures.” You don’t get bogged down in feeling disappointed or angry. Instead, you are happy because you didn’t pressure yourself into a certain (maybe unattainable) outcome.
This fits in beautifully with the Law of Attraction
Remember, the Law of Attraction is about “like attracting like.” If you are feeling pressured and stressed about the outcome of your marketing, that’s what you’ll attract: more pressure and stress.
However, if you’re feeling jubilant about the process of marketing, that’s what you’ll attract: more joy, more happiness, more gratitude.
Wouldn’t you rather feel marketing joy?
I bet you do, and that’s why it’s important that you learn to detach from the outcome.
Will this be an overnight magical solution? Absolutely not! It’s a practice. Start with this thought: The only thing I can control are my emotions. When you remember what you can control, it deemphasizes the results you think you want. It takes the pressure off. And, it makes you feel wonderful in the process.
When you feel wonderful, you’ll love the results. I promise.
Here are some other resources that will help you with your marketing and mindset:
My book, That First Client, which will teach you how to create an effective marketing system that will always attract clients to your business
My book, Loud Woman, which will inspire you to get Louder in your life and business
Check out my latest blog post about marketing, getting clients, and the Law of Attraction
Virtual Networkers, my global online networking organization for women entrepreneurs
Get More Clients Track, a year-long program that will teach you how the fundamentals of marketing so you’re always attracting clients
Manifest More Clients Track, a year-long program that will teach you how to use the Law of Attraction in your marketing
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