How do you follow up with potential clients without being a pest?
I get it! No one likes to be hounded, and we don’t want to come across as used car salesmen either.
With that said, as entrepreneurs, it’s imperative to have a follow-up process because, as the old saying goes, “The magic is in the follow up.”
We must follow up, or we are missing out on chances to help our ideal clients (and lovingly compensated for our Gifts!).
If you would like to follow up more authentically, then this is the marketing strategy for you. Part mindset, part tactical – you can master the art of the follow up without feeling icky in the process.
Let’s delve in on how to follow up lovingly with your sales prospects.
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Following up with potential clients is a must do for all entrepreneurs, though it’s often a task that’s avoided.
Why? Because most of us don’t want to be a pest. We want people to work with us, but the idea of chasing clients – hounding them through phone calls and emails – feels icky and inauthentic.
Thankfully, you can follow up with love and vulnerability – and feel so much better about the process.
First, let’s address your mindset, and then how you’re following up.
Your follow-up mindset
I want you to answer this question honestly: How do you feel about following up?
Do you feel like you’re being a pest? Like a used car salesman? Like it’s a dirty, icky process?
If you do, then that’s the first obstacle to overcome. You need to pivot your mindset. It won’t happen overnight, but here’s what I want you to remember:
Following up is an act of love.
Write that down and post it over your workspace. Tattoo it to your forehead. Whatever you need to do to remember this important message.
When you’re following up with someone, you are showing an act of love. You are curious how she is doing and if she’s still struggling – and how you can help.
Doesn’t that feel better than “I am following up with you because I want you to buy from me?”
Change your mindset about following up, remembering that’s an act of love, and you will feel instantaneously better about the whole process.
Your follow-up tactics
Now that we’ve addressed your mindset, let’s talk about how you’re following up.
Most entrepreneurs rely on email to follow up. It’s easy and less pretentious, and you can turn emails out quickly.
I get it. But how authentic does it feel to type an email to your sales prospects?
I want to encourage you to think about other ways to follow up lovingly. Really, the sky’s the limit, but here are some ideas to get your creative juices flowing:
- Snail mail (a greeting card, letter, postcard)
- Small gift
- E-cards (check out Jacquie Lawson e-cards)
- Facebook Messenger (you can even record a video)
- Phone call
- Text message
Think “pattern interrupt” when you’re choosing your follow-up methods. People expect (and ignore) emails. They may not expect a phone call or e-card. How can you capture your sales prospect’s attention in a loving way? That’s the follow-up method to use.
And because you are infusing so much joy and love into how you’re following up, guess what will happen? You won’t dread it – and you won’t feel like a pest when you reach out.
Experts say you need to follow up with your sales prospects at least 20 times before they’ll consider buying from you. You might as well figure out a way to enjoy this process because it’s a critical part of attracting your ideal clients!
By working on your mindset and varying your follow-up methods, you’ll push past the “I am being a pest” block. The result? An enjoyable, love-filled follow-up process that you’ll love implementing!
Need more marketing inspiration?
If you need more ideas on how to get clients, check out my Magnetic Marketing Checklist (it’s a free download!). It’s packed with ideas on how to authentically attract more customers to your business.
Hi, I’m Jill Celeste. I teach purpose-driven entrepreneurs (just like you) everything you need to know about marketing so you can become the Director of Marketing for your business.
Because when you put your Director of Marketing hat squarely on your head, marketing is your number one priority (which will result in more clients!).
When I am not teaching about marketing, you’ll find me hanging out with my husband or my teenage boys, or taking a nap with my basset hound, Emma. I also like to play with my two kittens and feed the backyard ducks (much to my neighbor’s chagrin).
If you’re feeling alone in your entrepreneurial journey, I invite you to check out my monthly membership group, The Celestial Circle. Affordable, loving, supportive, informative, and fun – that’s how we roll in The Celestial Circle. We would love to welcome you!