It’s time to roll up our shirt sleeves this week and (re)visit a marketing fundamental: how to determine who your ideal client is.
You see: You are not everyone’s healer. You are only meant to work with people who need your Gifts.
It’s important to constantly fine tune who you are meant to serve. That way, you’ll create better products/services, more effective marketing messages, and increase your revenue.
All successful entrepreneurs reanalyze their ideal clients because the more you work with your clients, the better idea of who you should (or shouldn’t be) working with.
That means: You should analyze your ideal clients too. To help you, follow the tips in this week’s blog post. It’s time to delve into “Ideal Client 101” – let’s get to work!
Your ideal client, also known as target market, is an essential marketing fundamental. You must know who you are meant to serve.
Even if you’ve evaluated your ideal client in the past, it’s probably time to do it again. You are never done learning about your ideal client.
To help you, follow these steps to learn more about your target audience. I recommend doing this work at least once a year.
#1: What are the psychographics and demographics of your ideal client?
Knowing the demographics and psychographics of your ideal client is essential! Think of these as the building blocks to your ideal client research.
Check out this graphic below to think about the demographics and psychographics of your target market. You may skip any characteristics that don’t make sense to know (e.g. you may not care what kind of car your ideal client drives).
However, try to know as much as possible because then you’ll have a complete picture of who your ideal client is.
#2: Interview your ideal clients
While you may know a lot about your ideal clients, the truth is…you need to learn more! And the best way to know more is to talk to your ideal clients.
Think about a past client or a current sales prospect who is in your target market. Ask if they can help you with market research.
Then ask this person questions to help you learn more. Use the demographics and psychographics to help you shape the questions. You want to know as much as you can, such as your ideal client’s biggest struggles, what networking groups does she attend, what magazines does she read, and more.
#3: Write an ideal client persona
Now that you’ve gotten more information about your target audience, it’s time to create an ideal client persona (also known as a client avatar or ideal client profile).
Think of this as a narrative that describes:
- Who your ideal client is
- What her issues tend to be
- What she needs most right now
For bonus points, name your ideal client persona and find a stock photo that depicts her. These two extra steps help solidify your ideal client persona even more.
Once you have your persona written, post it on your website. When your sales prospect reads it, it will immediately resonate (which often leads to self-selecting you!).
Now that you know the three steps to “Ideal Client 101,” it’s time to get to work. Block time on your calendar right now to do this research and writing. It’s important work, and you’ll love how it improves your marketing.
Remember, you are the Director of Marketing for your business – and knowing who your ideal client is (almost intimately!) will make your marketing jump out to your target audience. You got this!