How can you incorporate your creativity into your marketing?
Most purpose-driven entrepreneurs I know have a creative streak, whether it’s writing, or drawing, or even singing.
You see, when you incorporate your creativity into your marketing, you are doing several things:
- Making marketing more enjoyable because you are flexing your creative muscles
- Allowing your ideal clients to get to know you better
- Making your marketing more authentic and vulnerable, which is more client attractive
I want to encourage you to think about what you like to do creatively – and then mix that creativity into your marketing.
Need help? That’s where this week’s marketing strategy comes in. Keep reading to get ideas on adding your creative strengths to your marketing. I’ve included a short exercise below to get you started, too.
Marketing is part art, part science. The “art” component is all about the creative side to marketing – whether it’s writing copy for a Facebook ad, or designing a graphic to share on Instagram.
Many purpose-driven entrepreneurs have a creative streak in them, which begs the question: How can you use your creativity in your marketing?
Creative people need to create, but you may not have a “creative” business (such as a copywriting business or an art gallery). Instead, you may be a financial coach with a gift for writing. You may be a massage therapist who can paint gorgeous scenes. Or you may be an astrologer who knows how to sing.
Even if you do not have a “creative business,” you can still use your creative skills in your marketing. Not only will you have a creative outlet for your gifts, you will add tremendous authenticity to your marketing because you will be creating from your heart.
What are your creative strengths?
You may know you’re a good singer or a gifted writer – or you may need to explore your creative strengths. Either way, take a moment to complete this easy exercise:
List five things you are creatively good at. Then list five things you are not creatively good at. Here’s how I would fill out this list:
I am good at:
- Being on video
- Creating courses
- Creating graphics on Canva.com
- Making PowerPoint presentations
I am not good at:
- Editing videos or photos
- Writing poems
- Creating anything related to music (writing songs, playing an instrument, singing)
Once you have your two lists completed, give yourself permission to avoid using the creative weaknesses listed in your “not good at” list in your marketing. I am not saying to ignore those skills in your everyday life. As a student of Julia Cameron’s book, The Artist’s Way, I know there are benefits to working in your creative weaknesses.
What I am saying is to not use your creative weaknesses in your marketing. It will take you longer to create, and you won’t get the results you are looking for (plus, it could be a real mindset killer).
Do, however, focus on your creative strengths, as outlined in your “good at” list.
Ways to incorporate your creative strengths into your marketing
You may be thinking, “sure, I can see how a writer or artist can use their creativity in their marketing, but how do I use my vocal skills or my photography hobby?”
Ahh, that’s where you get to stretch those creative muscles even more!
How about these ideas?
- Start a podcast and record a jingle to use at the beginning of it
- Incorporate your poetry into a blog post
- Make a video where you’re strumming your guitar while you educate about a topic in your industry
- Digitize your original art and use it for social media graphics
- Use your photography skills to take pictures of a customer using your product
When you use your creative strengths, your marketing will be more fun for you and your ideal clients. They’ll be amazed by your creative skills – all while getting to know you (remember, people need to get to know you before they’ll buy from you). And as a creative soul, marketing can give you a great place to stretch those creative muscles.
The idea is to play to your creative strengths – and use them in your marketing. Marketing will become less “icky” in the process because you’ll be sharing a piece of your heart each time you share your creative work. Imagine how awesome you’ll feel not only sharing your creativity, but reaping the benefits of authentic, heart-based marketing that connects you with your ideal clients. Give yourself permission to use your creative strengths – and you’ll love the results.