Many women entrepreneurs believe to be visible, you must be an extrovert. However, that’s not the case. In fact, increased visibility and being an introvert do mix!
I know this for a fact because I’m a low-energy introvert, and I am very visible in my marketing.
In this blog post, I’ll share three tips you, as an introvert, can implement to help your visibility marketing (without burning out in the process).
Fellow entrepreneurial introverts, I have important news to share with you…
Your introversion is neither a crutch nor a hindrance when it comes to marketing your business and increasing your visibility. In fact, your introversion can complement your marketing efforts. It’s all about knowing your message, and telling it consistently, constantly, and doggedly to your ideal clients—and doing so in alignment with your energy.
Managing your introversion energy
When I think of “introvert,” I think of energy. Introverts are often low energy, for sure, but it’s more than that. We are intentional about how we spend our energy.
From a marketing perspective, this means we need to mind our energy levels. The first step is to focus on marketing activities you enjoy implementing, what I call Marketing Joy™. Make a list of marketing tasks you enjoy implementing, and then list the marketing tasks you don’t like to implement.
As you examine these lists, give yourself permission to only implement your Marketing Joy tasks. For those marketing tasks that you don’t like implementing, delegate them or don’t implement at all. This strategy will help you manage your energy as you increase your visibility.
Build in breaks
As you implement the marketing tasks that bring you joy, the second step is to build breaks into your calendar.
Calendar management is your friend! Think about how you want your days, weeks, and months to look.
For example, if you attend an in-person networking meeting, add time to your calendar for replenishment (naps, self-care, etc.) after the meeting. Or, consider virtual networking, which takes up less time and energy.
Finally, you need to create boundaries around your time, energy, and resources. Here are some points to consider:
- How can a client or sales prospect contact you when they’re not on your calendar?
- How can you ensure a coffee date only lasts 30 minutes?
- How quickly do you want to respond to emails?
- What are your office hours?
- What days will you take off each week?
- How do you want your family and friends to contact you during work time?
As an introvert, establishing boundaries is important because it provides energetic guard rails. In between those guard rails, you’ll have the energy you need to increase your visibility.
Increasing your visibility as an introvert is not a question of “can I do this?” For sure, you can but on your terms. Implement the three steps in this blog post to help you.
Remember, most of the people you admire are introverts. If they can do it, you can too. I am rooting for you!
Here are some other resources that will help you with your marketing and mindset:
My book, That First Client, which will teach you how to create an effective marketing system that will always attract clients to your business
My book, Loud Woman, which will inspire you to get Louder in your life and business
Check out my latest blog post about marketing, getting clients, and the Law of Attraction
Virtual Networkers, my global online networking organization for women entrepreneurs
Get More Clients Track, a year-long program that will teach you how the fundamentals of marketing so you’re always attracting clients
Manifest More Clients Track, a year-long program that will teach you how to use the Law of Attraction in your marketing
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