ideal client

Attracting Clients During Inflation

Attracting Clients During Inflation

In most countries around the world, prices are up, wages are down, and citizens are tightening their belts. Inflation can make things harder for small business owners, but please don’t let it discourage you. You can still attract clients during inflation. Furthermore,...

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How To Write A Marketing Plan

How To Write A Marketing Plan

You need a marketing plan. It’s an essential part of your job as Director of Marketing for your business. Your marketing plan is a roadmap that will help you reach your goals. Just as you wouldn’t plan a road trip to Provo, Utah, without consulting GPS, Google Maps,...

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The Most Important Part of Your Marketing Message

The Most Important Part of Your Marketing Message

What is the most important part of your marketing message? The answer may surprise you because it has nothing to do with your services – and has everything to do with your ideal client. The most important part of your marketing message is your ideal client’s pain...

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How To Get Loud With Your Marketing

2020 is the Year of Loud Women, and for female entrepreneurs, this means it is time get loud with your marketing. What exactly does “loud marketing” mean, though? What I mean by loud, in terms of marketing, is to increase your visibility in front of your ideal...

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6 Free Resources To Help You Write Your Marketing Plan

You need a marketing plan. It’s an essential part of your job as Director of Marketing for your business. Your marketing plan is a roadmap that will help you reach your goals.  Just as you wouldn’t plan a road trip to Provo, Utah, without consulting GPS, Google Maps,...

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