How language affects your mindset is an amazing thing. Case in point, notice the difference between these two simple questions: “How do I?” and “How can I?” See how one simple word switch opens up so many more possibilities? In this week’s blog post, I’ll take a...
How To Set Marketing Goals
If you are unsure about how to set marketing goals, this is the blog post for you. Sometimes, setting marketing goals can seem so hard. It feels like you are pulling numbers out of thin air! I have a three-tier approach that should help make it easier to come up with...
How To Create Quantitative Goals For Your Marketing
It’s completely understandable. It can feel like you’re pulling numbers out of thin air. And while you may have excellent intuition, if you’re not picking numbers based on data, you may be picking the wrong numbers. And if you’re like me, when you don’t make a goal,...
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