marketing

How To Do A Mid-Year Review For Your Business

How To Do A Mid-Year Review For Your Business

As the summer months roll in, it’s the perfect time to do a Mid-Year Review of your business. If you are like many entrepreneurs, you had big dreams when the new year began. You may have written a marketing plan, set financial goals, and determined what new products...

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Book Review: The E-Myth Revisited by Michael Gerber

Book Review: The E-Myth Revisited by Michael Gerber

The E-Myth Revisited was recommended to me ages ago, but I never felt inspired to read it. One evening, I was perusing my stacks, pulling books out to look at their covers, hoping to find the “perfect” book to read next. Literally, The E-Myth Revisited dropped to the...

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Getting and Using Powerful Customer Testimonials

Getting and Using Powerful Customer Testimonials

Testimonials are valuable social proof. They explain the results of working with you from your client’s perspective. And, if you use testimonials correctly, they can do the marketing work for you. You don’t want any old testimonial. You want ones that tell the story...

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Ask For The Sale

Ask For The Sale

It’s still 2020, which means it’s still the Year of Loud Women, and part of being loud is to ask for the sale. I have seen oodles of sales advice over my entrepreneurial career, and this advice does a good job teaching you how to prepare for the sales call and the...

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Do This Instead of Bartering

Do This Instead of Bartering

Most entrepreneurs I have met, including me, have done bartering at some point in their business. Bartering is when you exchange your products/services with another entrepreneur without using money. For example, a health coach may barter an hour of coaching with a...

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The Right Marketing Answer Doesn’t Exist

The Right Marketing Answer Doesn’t Exist

If you’re like many entrepreneurs, you are constantly in search of the “right answers” to your marketing questions. I get it: You want to make sure you are marketing correctly. You don’t want to waste your time or money. You want to get it right. As you search for the...

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How To Overcome The Fraud Factor

How To Overcome The Fraud Factor

What is “The Fraud Factor”? It’s a common mindset block for female entrepreneurs and can show up in many ways: Feeling like you have less experience, education, or credentials than others in your industry Wondering “who do you think you are” giving out advice when...

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