What is the most important part of your marketing message?
The answer may surprise you because it has nothing to do with your services – and has everything to do with your ideal client.
The most important part of your marketing message is your ideal client’s pain points.
Yep, their pain points! The stuff that they can’t fix on their own, but if they could, their life would be so much better!
Often, when entrepreneurs sit down to write marketing copy, they focus on the features of their service, or what differentiates them from others.
While this stuff is important, it’s not the most important. This kind of copy will fall on deaf ears because it’s not identifying the problems your ideal client is facing.
When you can hone in on pain points in your marketing copy, you hit a sweet spot.
Ready to learn more? Please keep reading to learn more about why it’s important to know your ideal client’s pain points and how to find out what their pain points are.
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Have you ever sat in front of your keyboard – at a total loss on what to say on social media, blog, or promotional copy?
When you’re feeling this block, I want you to think about the pain points of your ideal clients.
In fact, the most important part of your marketing message are your ideal client’s pain points.
Why pain points are important to identify
Why is it important to know your ideal client’s pain points? It comes down to empathy and transformation.
When your ideal client reads her pain points in your marketing copy, she feels like you know her and where she’s coming from. She sees that you empathize with her plight, which is an instant know/like/trust builder.
Furthermore, if you know what her pain points are, your ideal client also realizes you can help her fix them. You are the problem solver and healer she needs!
How to find your ideal client’s pain points
Here’s an exercise I do to help me with pain points. I make a “Pain Point List” and keep it where I can refer to it whenever I need messaging help. For me, that’s a notebook on my desk. For you, it would be the Notes app on your phone.
Whenever I feel like I don’t know what to say, I refer to my Pain Point List, and I always find the answer. It saves me so much time, and it makes my marketing copy much more effective.
If you are not sure what your ideal client’s pain points are, don’t assume. It’s time to ask them!
You can do this easily with a survey tool, such as SurveyMonkey, or a quick poll in your Facebook Group. Hand in hand, you can ask them where ever you see them, such as a networking meeting.
Keeping your ideal clients’ responses in one place, such as my Pain Point List, will help you continuously add to your list. Whenever you learn something new, just add it to your list.
No matter where you are in your marketing journey, knowing your ideal client’s pain points is essential. Adding these pain points to your marketing will elevate your messaging, too. Take some time to start a Pain Point List and create a habit where you refer to it whenever you need marketing copy help. You’ll love how effectively this works!
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