So many female entrepreneurs make the mistake of tying their self-worth to how much money they have. This is a huge mindset error because your self-worth has nothing to do with money. As a result, your prices are too low.
What is self-worth? I define self-worth as how much space you’re taking up unapologetically in this world.
As I talked about in this blog post about bartering, you deserve to be richly compensated for your Divine Gifts. The Universe wants you to make all the money you can! With money, you can add to the energetic flow of paying others for their Gifts (it’s such a lovely cycle).
So, if you’re not charging enough, you are not honoring your Divine Gifts. You are not adding to this beautiful money cycle.
Let’s turn our attention to self-worth, money, and pricing – and get to the bottom of how to set your prices in a way that feels good and compensates you for your gifts.
I see it time and time again: Female entrepreneurs’ prices are too low.
Low pricing is an extension of low self-worth. If you don’t value your gifts appropriately, you will not be paid accordingly.
It’s time to elevate your self-worth, and the first step is to detach it from money.
#1: Your self-worth has nothing to do with money
The numbers in your checking account are just that – numbers. Same goes for the numbers on your bathroom scale or the numbers on your tax return.
They are just numbers – a snapshot of the quantity of something at the time you’re looking at it. Numbers have nothing to do with you, your value, and how much you are really worth.
Detach from the emotional connection to numbers. Think of them as leaves on a tree. They serve a purpose, and they’re temporary.
Here’s a mantra to help you: I am worthy of all that I want and deserve out of life.
#2: Do not tie your pricing to your self-worth
This makes sense now, right? We have established that money and self-worth are two separate things.
And considering how women don’t often weigh our true self-worth, it’s imperative that we unhook from money as a measure of self-worth.
So, what should you base your prices on?
Here’s the answer: The lifelong transformation in your clients’ lives.
When your ideal client works with you, you are transforming her. It doesn’t matter what your trade is; you offer an amazing transformation that will last a lifetime.
If you think about the transformation, determining a price is easier, and yes, more aligned to how you should be compensated.
- Journal on why you are attached to money as way to determine your self-worth.
- Write down how you create lifelong transformations in your clients’ lives.
- Look at your current pricing. Is what you’re charging in alignment to your clients’ transformations? If not, please raise your prices.